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Marketing and Retailing Research Group
Introduction
The Marketing and Retailing Research Group is a dynamic team of research-oriented
individuals with expertise in a number of key areas within marketing and
retail. The Group is extremely successful in achieving its primary aim
of advancing knowledge and thinking in these disciplines through high
quality, basic and applied research.
As well as an excellent output of internationally recognised
research, the Group generates significant amounts of research input from
a variety of academic, government and industry sources. Furthermore, the
Group is actively involved in the Business School’s postgraduate
research programmes.
As well as published output, the Group has high involvement
in the scholarly community. All members have professional links within
their respective areas of expertise, providing a platform for state-of-the-art
research. Most hold several memberships of professional associations (e.g.,
the Chartered Institute of Marketing) and academic and learned societies
(e.g., the British Academy of Management, European Marketing Academy,
and Academy of International Business).
Research Activity
The Group's research activities strongly reflect an international perspective.
This is exemplified in ongoing projects relating to export marketing and
performance measurement, international comparisons of marketing strategy
and competitive positioning, international retailing, market orientation
and international competitiveness, cross-cultural perceptions of product
newness and consumer behaviour in international contexts. Many of these
projects involve collaboration with international marketing scholars,
and the Group’s national and international network is extensive.
Furthermore, several colleagues work jointly or in parallel on themes
relating to both marketing and retailing challenges within the context
of both the financial services and automotive industries. In addition
to these convergent interests, the Group’s multi-disciplinary emphasis
means that members also research in topics of relevance to retailing,
marketing and business competitiveness from not only marketing, but also
economic perspectives.
The group has a very active, high-quality research programme.
Since 2001, members have published over 127 refereed journal articles,
more than 155 conference proceedings, 14 book contributions and seven
books. The quality of the Group’s refereed output gives a clear
indication of the excellence of the research being undertaken. A substantial
proportion of the Group’s output is in journals of international
standing, with recent contributions to the Journal of Marketing Research,
Marketing Science, Journal of the Academy of Marketing Science, Journal
of International Business Studies, International Journal of Research in
Marketing, Journal of Retailing, Journal of Personal Selling and Sales
Management, Journal of Business Research, Journal of Service Research,
European Journal of Marketing, Journal of International Marketing, Antitrust
Law Journal, European Competition Law Review and International Journal
of Industrial Organization.
Research is conducted in three broad areas:
Retail Behaviour and Service Quality
This group investigates economic perspectives on retail competition, pricing
and service quality to studies of retail operations, service quality and
service behaviours. Included in this theme is the Group’s work on
automotive retailing, including product newness, manufacturer-retailer
relationships, and retailer culture change. Research on automotive retailing
has received over £2,300,000 in recent years, and has been disseminated
worldwide by industry personnel.
Sales Promotions and Brand Building
The promotion mix is studied in several unique ways at Loughborough, including
the performance consequences of salespeople’s’ attitudes and
behaviours. Brand-building research has investigated the construction
and extension of the brand image of traditional goods and services, and
branding of political parties and their leaders. Recent work on optimising
and planning the promotion mix was funded by the British Academy.
International Marketing Strategy
Cross-national and comparative work is currently being undertaken by members
of this theme, such as cross-cultural perceptions of product newness and
international retailing. There is also specialised work being completed
on export marketing strategy, including market orientation and inter-functional
interactions, market information use, improvisation, and export memory.
Research in this area is characterised by large scale cross-national studies
of marketing resources. Research in this theme has received financial
support form the British Academy and the Academy of Marketing/Chartered
Institute of Marketing.
Research Funding
The Group receives financial support for many of its projects from bodies
such as the Engineering and Physical Sciences Research Council (EPSRC),
the Department of Trade and Industry (DTI), the British Academy, the Academy
of Marketing, Chartered Institute of Marketing, and a variety of industrial
organisations and car manufacturers, such as Ford.
Group Members and Research Interests
Core Members
- Professor John W. Cadogan
(Professor of Marketing)
Export Marketing; Marketing Strategy; Sales Management.
- Dr Belinda Dewsnap
(Lecturer in Marketing)
Marketing Organisation; Sales-Marketing Interface.
- Professor Adamantios Diamantopoulos
(Professor of Marketing and Business Research)
Pricing; sales forecasting; marketing research; and international marketing
- Professor Paul Dobson
(Professor of Competition Economics)
Retailer Power; Pricing Mechanisms; Vertical Restraints; Competition
Policy.
- Dr Fiona E. Ellis-Chadwick
(Lecturer in Retail and Marketing)
Internet adoption; E-commerce and E-business strategy development.
- Professor Eitan Gerstner
(Professor of Marketing)
Pricing under Uncertain Demand, Customer Acquisition and Referrals,
Service and Satisfaction Guarantees
- Cathryn Hart (Senior
Lecturer in Retailing and Operations Management)
Retailing; Impact of the Internet on Retailing; Assortment and Merchandising
Strategy.
- Dr Chanaka Jayawardhena
(Lecturer in Marketing)
Consumer Behaviour; Service Quality; Internet Marketing.
- Dr Mohammed Rafiq
(Senior Lecturer in Retail and Marketing)
Retailing and Services Marketing; Service Quality; Internal Marketing.
- Professor Jim Saker
(Ford Professor of Retail Management, Director of Ford Faculty)
Retail and Automotive Management; Channel Power; Sponsorship in the
Motor Industry.
- Gareth Smith (Senior
Lecturer in Marketing)
New Product Development; Brand Personality and Brand Extensions; Relationship
Marketing; Automotive Management.
- Professor Anne Souchon
(Professor in Marketing)
Export Marketing; Information Acquisition and Use; Services Marketing;
Relationship Marketing.
A Selection of Recent Publications by Group Members
- Cadogan, J.W. (2008)
“Sales Force Social Exchange in Problem Resolution SItuations”,
Industrial Marketing Management, forthcoming (with N.J. Lee)
- Dewsnap, B.
(2004), “Marketing Information Use and Organisational Performance:
The Mediating Role of Responsiveness”, Journal of Strategic Marketing,
12(4), 231-242 (with A.L. Souchon,
J.W.Cadogan and D.B. Proctor)
- Dobson, P.W. (2007)
“The Competition Effects of Industry-Wide Vertical Price Fixing
in Bilateral Oligopoly'', International Journal of Industrial Organization,
25(5), 935-962 (with M. Waterson)
- Ellis-Chadwick, F. (2006),
“New Perspectives in Internet Retailing: A Review and Strategic
Critique of the Field”, International Journal of Retail &
Distribution Management, 34(4/5), 411-428 (with N.F.
Doherty)
- Farrell, A.M.
(2007), Employer Perceptions of Skills Gaps in Retail: Issues and Implications
for UK Retailers”, International Journal of Retail & Distribution
Management, 35(4), 271-288 (with C.A.
Hart, G.B. Stachow and G.M. Reed)
- Hart, C.A.
(2007), “Enjoyment of the Shopping Experience: Impact on Customers’
Repatronage Intentions, and Gender Influence”, Service Industries
Journal, 27(5), 583-604 (with A.M. Farrell,
G.B. Stachow, G.M. Reed and J.W.
Cadogan)
- Gerstner, E. (2007),
“Service Escape: Profiting From Customer Cancellations”,
Marketing Science, 26(1), 18-30 (with J. Xie)
- Jayawardhena, C.
(2007), “Outcomes of Service Encounter Quality in a Business-to-Business
Context”, Industrial Marketing Management”, 36(5), 575-588
(with A.L. Souchon, A.M.
Farrell and K. Glanville)
- Rafiq, M. (2008),
“Knowledge Management Orientation: Construct Development and Empirical
Validation”, European Journal of Information Systems, 17(3), 219-235
(with C.L. Wang and P.K. Ahmed)
- Saker, J.M.
(2005), “The Two Faces of Playfulness: A New Tool to Select Potentially
Successful Sales Reps”, Journal of Personal Selling & Sales
Management, 25(3), 215-229 (with S. Maxwell, G.M. Reed and V.M. Story)
- Smith, I.G. (2006),
“Positioning Political Parties: The 2005 UK General Election”,
Journal of Marketing Management, 21(9), 1135-1149
- Souchon, A.L. (2008),
“The Quality of Market-Oriented Behaviours: Formative Index Construction”,
Journal of Business Research, 61(12), 1263-1277 (with J.W.
Cadogan and D.B. Proctor)
Research Supervision
The Marketing and Retailing Group actively involves itself in the future
of research by supervising students studying for MPhil and MRes/PhD degrees.
The Group also contributes to the Business School's formal research training
programmes which are provided to all research students.
MRes/PhD Opportunities
The Business School at Loughborough University has a thriving and successful
postgraduate research programme. The Marketing and Retailing Group therefore
encourages approaches for MRes and Doctoral study from suitably qualified
graduates. We especially welcome enquiries from those with a relevant
Masters degree and sufficient funding, interested in working towards their
MRes or PhD in one of the specialist areas of the group.
For prospective students interested in further information
on potential PhD projects and supervisors, please try the links below.
For an online
application form click here
and for full details
of the Business School PhD programme click here
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