MSc Strategic Marketing

Imperial College Business School

Imperial College

A new and innovative one-year programme, specifically designed for the marketers of tomorrow.

Key facts
Starts October 2012
12 months duration
Full time
Fee £19,950
Admissions for 2012 are now open
FAQs

Scholarships
Imperial College Business School is offering a number of £10,000 scholarships across all Master's programmes, in the following categories:
Academic Excellence
Women

To qualify for a scholarship you must:
Have demonstrated excellent academic performance in your previous degree(s)
Have submitted an outstanding application form in full by 5 March 2012
Have secured a formal offer of a place on a Masters programme at Imperial College Business School by 2 April 2012.

Programme benefits
Focus on technology: explore the fundamentals of marketing with a focus on digital media

Putting theory into practice: strong emphasis on real-life case studies to give a true understanding of strategic marketing practice

Faculty and guest speakers: taught by faculty ranked 7th in the world for marketing* and experts in innovation, entrepreneurship and digital business

Career development: provides a stepping stone into a career in marketing

* Financial Times Rankings 2011

Study programme

The MSc Strategic Marketing will draw on the expertise of both the marketing faculty as well as experts in innovation, entrepreneurship, technology, and sustainability to provide a uniquely Imperial view of strategic marketing.

Technology is an integral part of the MSc Strategic Marketing programme. It will include a range of teaching innovations that will enhance your learning and bring digital media, in particular social media, into the classroom. Student assignments will be submitted as wikis when appropriate and all material will be provided digitally rather than on paper. Websites will be used in a learning context but students will also be required to develop a website as part of their business plan.

Entry requirements for this course can be found here.