How to Advertise

Advertising: Getting Started

This section tells you all the basic information you need to register and start advertising on the site. For more detailed information, and full Questions and Ansewrs, please see the links on the left.

1. How do I register and start advertising on PostgraduateStudentships.co.uk?
2. How do I create an advertisement?
3. Can I display a logo on my advertisement?
4. Can I edit my advertisements?
5. Our studentships often have conditions and eligibility requirements: can I show these easily?
6. Can I advertise taught courses and PhD or Professional Doctorate opportunities for which no funding is specifically available?
7. Can I list multiple studentships, scholarships or bursaries in one advertisement?
8. If I buy an advertisement package for several adverts, do I have to use all the advertisement tokens immediately?
9. How long does my advertisement stay live on the site?
10. How much does it cost to advertise?
11. How do I pay for advertisements?
12. How do you attract students to the site?
13. I have other questions - how can I get in touch?

1. How do I register and start advertising on PostgraduateStudentships.co.uk?

Registration for Funding Providers on PostgraduateStudentships.co.uk is quick, easy and free:

Step 1: Register yourself - 2-3 mins
at http://www.postgraduatestudentships.co.uk/user/register/provider
On the next screen, click on the link for your own institution, and on the following screen, you'll see a list of existing accounts held by Departments in your institution with PostgraduateStudentships.co.uk. If your Department is there, click on the appropriate link to affiliate yourself and go on to Step 3 below. If not, click on the link inviting you to Create a New Department and go on to Step 2 below. Before accessing your Account, you'll also need to go to your email where you'll find a message asking you to confirm your email by click on a link.

Step 2: Create a New Departmental Account - 3-5 mins
Fill in the screen with details of your Central Department, School, Academic Department, or Research Group, and then click Submit to access your Account.
As part of creating your Departmental Account, you can provide a FREE 50 word general description for your Department: please note that this Description must be general and cannot replace an ad, so it should not mention specific funding or studentships, as you can advertise those, or include a 'call to action'. You can also purchase a Long Department Profile at this stage, which gives you more space to talk about your Department or Faculty's facilities, and add a picture.

Step 3: Purchase Ad Tokens - 2-3 mins
On your Account page, click on the link to purchase ad tokens. This is very like buying anything else online, with a shopping cart and checkout link in the top right corner of your screen. You don't need a credit card as we invoice you separately. You can choose where you would like the invoice sent. When you buy your ad package, you have 6 months to use the ad tokens you have bought (this may not apply in the case of Special Offers).

Step 4: Create Your Ads - 3-5 mins per ad
Back on your Account page, you'll see the tokens you've bought. Click on the link to access our ad template (your institutional logo is automatically included on the ad). Then its largely a matter of copying and pasting your ad copy into the relevant fields: we've provided a number of different fields but you dont have to use them all: if you want to put all your information in the main description field, you can do that if it's easier. Then choose Save as Draft or Save and Publish at the bottom and click Submit to load your ad onto the system.

If you'd like us to, we can do Steps 2, 3 and 4 for you if you provide us with the information. It costs an extra £5 per ad if we upload the ads for you (this service is free if you purchase a 20-ad or 50-ad package).

If you're setting up a new Account, we need to activate the Account, which is very quick and doesn't stop you creating ads in the meantime. If you have affiliated yourself to an existing account, the person who holds the account, or PostgraduateStudentships.co.uk, needs to approve that affiliation before your ads are published on the site, but again this is very quick.

2. How do I create an advertisement?

When you access your Account, you will be able to buy Advertisement Tokens in one of our convenient packages, which only takes a few minutes. You can then use one of the tokens to create an advertisement, using the easy step-by-step process on your My Account page. If you have your advertisement already created, you can simply cut and paste your ad into the relevant sections of the ad template. You can preview what your advert will look like on the site, and save your advert as a draft at any time. When you are ready, you can publish your advert on the site.

3. Can I display a logo on my basic advertisement?

Yes. All advertisements will automatically display your institutional logo: this is included in the price of the basic advert. In addition, all adverts will currently show a free 'mini-logo' in the search and browse listings. If you would like an additional logo, please contact us: there will be a charge of £20 per advert for each additional logo. It is not our policy to display advertisements without the institutional logo of the purchasing organisation.

4. Can I edit my basic advertisements?

Yes. You can edit and resave your advertisement both before and after you publish it on the site. However, you may not make changes such that effectively you have posted a different advert for a different funding or study opportunity. We reserve the right to invoice Providers for any new adverts created in this way.

5. Our studentships often have conditions and eligibility requirements: can I show these easily?

Yes. For each advert, you will be asked to select one of our Funding Statements that indicates who the funding is for – this is then displayed on the site, so potential postgraduates can identify opportunities that may apply to them quickly. Additional conditions or requirements not covered by the statement can be shown in a special additional field.

6. Can I advertise taught courses and PhD or Professional Doctorate opportunities for which no funding is specifically available?

Yes. When you do, students who view your advert will also be shown the general funding that is available from charities and trusts for your subject area that they could apply for. They will of course only see funding from charities and other general funding organisations or research councils, not from competitor institutions.

7. Can I list multiple studentships, scholarships or bursaries in one advertisement?

To ensure that your adverts attract the most appropriate audience, we recommend that you advertise separate opportunities in separate adverts unless they really are very closely linked. We appreciate this may occasionally be the case if you are advertising studentships that apply, for example, to a group of Masters programmes in a particular department, but for separate opportunities, particularly individual PhD projects, separate adverts will be more effective and reach a wider audience: the title of the advert is very important and obviously affects how often your advert comes up in searches both on the site and in search engines. In addition, only the title of the advert itself (rather than any other titles included in it) is displayed in the site search results: if it is not immediately obvious what the advert includes, it is less likely to be viewed by prospective students.

8. If I buy an advertisement package for several adverts, do I have to use all the advertisement tokens immediately?

No, you have 6 months to use the tokens.

9. How long does my advertisement stay live on the site?

You will be asked to give a closing date for applications or responses, and this will be the closing date for the advert. Adverts can stay live for anything up to a year and can be repurchased for subsequent years. This is particularly useful if you have departmental funding avaialble annually.

10. How much does it cost to advertise?

Our basic adverts cost just £45 for a single advert, with discounts if you have a number of adverts to post. Our full price list shows the various advertisement packages available as well as enhancements for individual advertisements (extra logos, logos displayed in search listings etc): it also shows any special offers that may be available from time to time, with any relevant information on special rules and conditions that may apply. When your Department is registered, you can display contact details and a short 50 word description for free. Banner, buttons and other advertising opportunities are also detailed on the price list. If you have advertising requirements not covered on the price list, please use the enquiry form on the price list to find out how we can help.

11. How do I pay for advertisements?

Higher Education Institutions and other public educational bodies within the UK are invoiced when the advertisement package or enhancement (of whatever type) is purchased. Commercial organisations, and institutions outside the UK may initially be asked for payment before publication of any advertisements. We accept payment by BACS (preferred) or by cheque. Please also see our Costs and Payments Questions and Answers

12. How do you attract students to the site?

Our experience in setting up and running another successful site for the academic community means we know how to attract potential students quickly and effectively to view your advert.
* We are running extensive advertising campaigns on Google and other search engines,
* The site is carefully designed to ensure that individual adverts are found by search engines as quickly as possible and we provide advice to help you maximise the opportunities for you advertisements, when you have registered. The home page has a Google page rank of 6.
* We undertake email marketing campaigns directly to potential postgraduates, and have a presence at major postgraduate events.
* We provide striking posters and leaflets which are mailed to departments - if your department does not already have them on display, please let us know and we will send you some.
* We understand the power of word of mouth, and we are making it as easy (and rewarding) as possible for students to tell each other about the site.

13. I have other questions - how can I get in touch?

You should find the answers to most questions in the following documents which you can find in the links on the left:
Why Advertise on PostgraduateStudentships.co.uk?
What you can advertise
How the Site Works Full FAQs
Costs and Payments FAQs
Providers and Advertisers Terms and Conditions
Privacy Policy

If you cannot find the answers to your questions in the information above please use the contact form to get in touch. We will always respond by email as quickly as we can, generally within 24 hours - but we encourage you to check the information provided on the site to see if we have already answered your question. To keep costs down, we provide email help only.