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MSc Digital Business Management

  • DeadlineStudy Details: 1 year full time/2 years part time

Masters Degree Description

On this MSc Digital Business Management Master's degree course you'll gain a comprehensive understanding of Artificial Intelligence (AI) and its role in transforming business practices, decision-making, and strategy.

Through lectures, case studies, and practical activities, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments, and how leading enterprise software, including SAP applications, enables development and implementation of digital change in business

You’ll explore how AI is driving the shift from rule-based automation to more advanced AI-driven transformation, enhancing decision-making for greater efficiency, and integrating Generative AI into the service industry. You’ll also develop skills in predictive analytics and learn how AI optimises business processes. Ethical considerations are embedded throughout the curriculum, helping you address data bias, knowledge reasoning, and responsible AI deployment.

Industry guest speakers will share valuable insights into AI’s role in digital transformation and innovation, providing real-world perspectives on how businesses are adopting digital change. By the end of the course, you’ll be ready to lead in a technology-driven global business environment, driving digital transformation and operational success.

Accredited by: 

The University of Portsmouth has earned business accreditation from the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.

Entry Requirements

Qualifications or work experience

  • A second-class honours degree or equivalent in a relevant subject or a Master’s degree in an appropriate subject.
  • Exceptionally, equivalent professional experience and/or qualifications will be considered.

English language requirements

  • English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

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Fees

For fees and funding options please visit website to find out more

Student Destinations

There's significant, increasing demand for professionals with the technical skill to deliver digital transformation for businesses and create new businesses using digital technology. This makes it a perfect time to study digital business management.

What can I do with a Master's degree in Digital Business Management?

When you graduate, you'll have the skills and experience to manage a digital business, lead digital transformation and innovation projects, and create new business opportunities using digital technology.

What can you do with a Digital Business Management degree?

Areas you could work in include:

  • enterprise systems
  • application development
  • business analytics
  • general management
  • internet sales and brokerage
  • digital transformation
  • digital marketing

What jobs can you do with a Digital Business Management degree?

Job roles you could go onto include:

  • product manager
  • client relationships/key accounts manager
  • digital business practitioner
  • digital transformation specialist
  • enterprise system specialist
  • digital platform specialist
  • entrepreneur
  • consultant

You could also continue your studies at PhD level in disciplines such as intelligent enterprise.

Module Details

Core modules in this year include:

  • Business Analytics – 30 credits
  • Customer Experience Management – 30 credits
  • Digital Business Applications – 30 credits
  • Digital Business Consulting Project – 30 credits
  • Digital Strategy and Leadership – 15 credits
  • Digital Technology and Innovation – 30 credits
  • Digital Transformation – 15 credits

There are no optional modules. Your consulting project allows you to study areas that match your interests and career aspirations.

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