Masters Compare - Find your perfect masters course.
Masters Compare - Find your perfect masters course.
Study Details: 1 year or 15 months full-time
2 years part-time
Advance your expertise with our MA Digital Marketing course and learn how to create impactful, data-driven campaigns while strengthening your digital marketing skills. You will work with industry data to analyse and interpret the environment you operate in, gaining the insight needed to make informed strategic decisions. Throughout the course, you will explore how organisations communicate, compete and connect in a rapidly evolving digital landscape and develop the strategic capability to shape that landscape yourself.
Open to graduates from any background, this course combines digital marketing theory with practical, industry-focused learning. With teaching delivered Monday to Wednesday, you will benefit from a focused timetable that supports flexibility, work opportunities and commitments beyond your studies.
You will study areas key to modern digital marketing, including digital strategy, campaign planning, big data analytics, consumer insight, user experience design, and customer journeys. Through live briefs and collaborative projects such as the Marketing Agency Project, you will apply your learning directly to real business challenges and build a portfolio of work that demonstrates your abilities to employers.
A second-class honours degree in any subject, or a masters degree in any subject.
For fees and funding options please visit website to find out more
Companies are always looking for business aware students with a good understanding of marketing and strong digital skills.
Almost every industry needs digital marketing experts and when you graduate, you'll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising and social media.
You'll complete a Collaborative Marketing Project during your studies in a small team where you'll work with companies and university departments to understand their situations and recommend marketing improvements and initiatives.
You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module or employability events, judge competitions, or have been involved in designing your course content.
Modules:
Artificial Intelligence (AI) and Digital Transformation - 30 credits
Consumer Insights and Analytics - 30 credits
Digital Marketing Strategy - 30 credits
Strategic Risk and Leadership - 30 credits
The Marketing Agency - 30 credits
User Experience - 30 credits
Master’s study opportunities at the University of Portsmouth Courses to help you go further We’re as ambitious for your future as you are...
