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  • DeadlineStudy Details: 1 year full-time, up to 4 years part-time

Masters Degree Description

Are you looking to make your mark, and get ahead as a strategically minded, creative marketer? Join our MSc Digital Marketing to set yourself up with the versatile toolkit and up-to-date set of skills and knowledge you need.

Understanding all the different components that contribute to effective marketing today is fundamental to anyone looking to build a successful career in digital marketing.

This hugely popular master’s at our London campus spans everything from strategic planning and marketing generally, to media management and the latest digital tools, like AI and the metaverse.

Entry Requirements

A 2:2 honours degree (50% in final year), or equivalent international qualification, in any subject area.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

There are lots of options available to you to fund your master’s programme, from alumni bursaries to school and department scholarships and government loans.

Student Destinations

Graduates of this course have taken their skills into wide-ranging roles including:

  • Advertising manager
  • Digital specialist
  • Marketing manager
  • Public relations and digital manager
  • Automation engineer
  • User researcher
  • Web developer

Some of the employers they’re now working with include:

  • The Australian Embassy
  • BeLive Technology
  • Forresters
  • Essence
  • Trecis Digital

Module Details

Semester 1

Compulsory modules

  • Strategic Marketing and Management (15 credits)
  • Grand Challenges (15 credits)

Optional modules

One of:

  • Programming Fundamentals (15 credits)
  • Digital Media Audiences and Markets (15 credits)
  • Digital Heritage, Museums and Cultural Industries (15 credits)

One of:

  • Experience Design with Digital Technologies (15 credits)
  • Principles of Artificial Intelligence and Data Analytics (15 credits)
  • Strategy and Market Analysis (15 credits)
  • Promotional Practices and Cultures (15 credits)

Semester 2

Compulsory modules

  • Digital Practices for Customer Engagement (15 credits)
  • Digital Technologies for Market Analysis (15 credits)
  • Dissertation (60 credits)

Optional modules

One of:

  • International Marketing (15 credits)
  • Immersive Experiences and Creative Technologies (15 credits)
  • Artificial Intelligence and Society: Learning to Live with Machines (15 credits)

One of:

  • Collaborative Project (15 credits)
  • Cloud applications and services (15 credits)
  • Game Technologies and Advanced 3D Environments (15 credits)

Summer

Compulsory module

  • Dissertation (60 credits)

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