Masters Compare - Find your perfect masters course.
Masters Compare - Find your perfect masters course.
Study Details: 1 year full time.
2 years part time.
The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Digital Marketing Institute and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital marketing landscape.
Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.
All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought.
A range of bursaries, scholarships, loans and grants are available. Please visit website to find out more.
The MSc Digital Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in today's digital economy. Expected career paths include:
Digital Marketing
Mobile Marketing
SEO Account Management
Web Analytics
Search and Social Media
Web Content Management
Digital Creative Development
Marketing Communications
Marketing
Additionally, the course is excellent preparation for continuing your study at MPhil or PhD level at Cardiff Metropolitan University.
Compulsory Modules (20 credits each)
Social Media and Influencer Marketing
Digital Consumer Behaviour
Managing SEO and PPC in Search Marketing Ecosystems
Content Marketing
Digital Analytics and Insights for Marketing
Marketing Intelligence
Optional Modules* (20 credits each)
Omnichannel Marketing
Marketing Industry Placement
Managing Digital Disruptions
Select ONE Project Module
Digital Dissertation (60 credits)
Marketing Plan (40 credits)
Launching a Digital Project (40 credits)
Cardiff Metropolitan University delivers a wide range of full and part-time taught postgraduate, research and professional opportunities across our fi...
