Masters Compare - Find your perfect masters course.
Masters Compare - Find your perfect masters course.
Study Details: 12 months full-time
Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. The department was one of the first marketing departments established in the UK and has more than 50 years of internationally leading research, innovation and global impact.
The programme is designed to be both academically rigorous and highly responsive to the dynamic demands of the digital economy, balancing between strategic thinking, theoretical insight, and the practical skills needed to thrive in today’s data-driven and customer-centric marketing environment.
Key features of the course include:
a teaching team with deep expertise in digital marketing and digital transformation, blending cutting-edge academic research with strong links to industry and fast-growing practitioner engagement
high industry engagement, including hands-on experiences with digital and emerging media
a capstone Data-Driven Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to build and optimise functional affiliate marketing platforms.
Minimum second-class honours degree or overseas equivalent (view the entry requirements for your country) in marketing or business.
Business-related degrees should include a significant marketing component.
For fees and funding information, please see our website
MSc Digital Marketing Management is an exceptional choice for career progression. As a student you'll have access to a dedicated careers specialist, employability seminars, interview support and CV compilation. The Department works closely with the University Careers Service to ensure the programme is taught with an employer’s perspective in mind. Advanced classes and skills-based learning are intended to promote upskilling and professional development necessary to operate across diverse, global markets.
Strategic Digital Marketing
Consumer Behaviour
Brand Management & Strategy
Key Skills
Social Responsibility & Sustainability
Marketing Research in a Digital Age
eMarketing in Practice
Supply Chain Digitalisation
Integrated Marketing Communications
Data-Driven Digital Transformation Project
The place of useful learning The University of Strathclyde is a leading international technological university located in the heart of Glasgow – one ...
Mon 16 Mar 2026