Masters Compare - Find your perfect masters course.
Masters Compare - Find your perfect masters course.
Study Details: 1 Year/16 Months Full-time
This course brings together the latest research on digital media and content creation and will provide you with a detailed understanding of the global media landscape.
You'll study key aspects of the media industries, the changes and platforms that have emerged from digitalisation and how content is created across different media.
The course has a focus on understanding creativity and storytelling within all forms of media and how content creation, narrative and media audiences interact in contemporary media environments. You'll learn how stories are constructed across digital media platforms and how multimedia is understood by audiences.
You'll be drawn into a conversation about the international reach of digital media, and how convergence, globalisation and increasing platformisation have altered communications across cultures. The course looks in detail at several key media sectors and how they work, including the use of data platforms, convergence, audiences and semiotoics in contemporary digital media industries.
All entry requirements listed here should be used as a guide. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
International students can get information on entry requirements specific to their country in our International Study section.
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
Minimum academic requirement
UK honours degree 2:2 (or equivalent) in any subject area.
English language requirement
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Additional information
English language
If you are from a majority English speaking country, you may not be required to provide further proof of your English language proficiency. Full details of the English language tests we accept are available on this page.
Relevant experience (RPL)
GCU's flexible entry policies exist to allow relevant work experience and prior learning to be considered towards standard entry or advanced entry into a course.
If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
See our website for fees
This course will prepare you for a range of careers where digital media and content creation skills are increasingly highly valued, and you will benefit from the year-on-year growing market demand. You could be working across a range of sectors such as media and public relations, marketing, communications, television and broadcast, social media, journalism, business and editorial and writing jobs.
These are all growth areas as private, public and third-sector organisations continue to realise the importance of understanding multimedia communication with their audiences in the digital age.
Global Media Industries
Understanding Creativity and Storytelling
Social Semiotics and Product Analysis
Ethics, Sustainability and Governance
Decoding Media Audiences
Digital Project Design
Data Analytics
Postgraduate Research Methods
Developing Leadership for the Common Good
Glasgow Caledonian University is a vibrant multi-cultural university with state-of-the-art learning facilities. GCU has a wide range of accreditations...
