Masters Compare - Find your perfect masters course.
Masters Compare - Find your perfect masters course.
Study Details: MA 1 year full-time
Digital video is the driving force of the digital marketing and e-commerce businesses, which are large and growing employers of media graduates who have a knowledge of both the practical and theoretical side of how video content sells.
On this course you will gain a unique blend of the theory of digital marketing, analytics and e-commerce with practical experience of filmmaking and influencer marketing to be gained in producing and distributing actual content for brands.
By directly pointing your career at what is a vibrant, fast-growth job market, the University of Salford offers you a perfect and relevant skillset to directly design your career for current and future opportunities.
A relevant undergraduate degree, normally at 2:1 or above, and supporting portfolio of practice.
Applicants with an undergraduate degree of 2:2 will be considered where a high quality portfolio of practice is presented.
International applicants will be required to show a proficiency in English. An IELTS score of 6.5, with no element below 5.5, is proof of this.
For fees and funding options, please visit website to find out more
Students will receive direct induction into a vibrant and growing industry. As a Prolific North list of the top e-commerce companies in the North demonstrates, the industry is particularly strong in this region.
There is strong, double digit growth in this market at the moment, much of it at the expense of linear TV advertising, which declined in 2018 by over 10%. E-commerce as a whole is a $2.3 trillion industry this year, enjoying double digit growth. Students will gain valuable overview and insight into the field.
Already in Manchester there are hundreds of jobs in the field of e-commerce-driven content, since Manchester is a strong hub for e-commerce as a whole. Channel 4 have stated that they are creating their Digital Production Unit in Leeds, with a thrust towards social and digital content. The Hut Group are creating an e-commerce content production centre in Manchester. BBC Sport and BBC iPlayer are both on site at MediaCity.
Social and Advertising Video Production
Search and Social Media Marketing
Creation of Video for E-commerce
Campaign Management
The Digital Customer
Digital Video Production and Marketing in Practice
Once at the heart of Britain’s Industrial Revolution, the University of Salford is now the home of 21st century creativity and learning. Its up-to-the...
