Masters Compare - Find your perfect masters course.
Masters Compare - Find your perfect masters course.
Study Details: 1 Year Full-time 2 Years Part-time (Sep start) 16 months Full-time 2 Years Part-time (Jan start)
A future-focused course exploring the changing fashion industry and the integration of fashion and lifestyle.
The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.
To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life.
Capturing these changes, the MSc Fashion and Lifestyle Marketing course is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.
Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.
Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.
All entry requirements listed here should be used as a guide. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
Entry requirements listed are for 2025 entry and indicative of requirements for 2026 entry. These are subject to change.
The application deadline for students coming from outside the UK to apply for September 2025 has now passed. Please consider applying for our courses starting in January 26 or beyond. More information about application deadlines.
International students can get information on entry requirements specific to their country in our International Study section.
Minimum academic requirement
UK honours degree 2:2 (or equivalent) in any subject area.
English Language
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
See our website for fees
On graduating from this course, students will join the group of British School of Fashion alumni, many of whom occupy a global presence, at senior level in the fashion industry.
Career Planning and Professional Development
Consumer Insights
Fashion and Lifestyle Marketing: Theories & Concepts
Trend and Design Decisions
Fashion and Lifestyle Retail Experience
Brand Building
Sustainability and Fair Fashion
Introduction to Research Methods
Research project
Glasgow Caledonian University is a vibrant multi-cultural university with state-of-the-art learning facilities. GCU has a wide range of accreditations...
