Masters Compare - Find your perfect masters course.
Masters Compare - Find your perfect masters course.
Study Details: 12 months full-time
Ranked in the QS top 60, the Masters in International Strategic Marketing offers a deep dive into modern marketing principles from a global perspective. Develop critical analytical skills, gain practical experience through consultancy projects, and network with business leaders. Prepare for a dynamic career in strategic marketing with expert teaching staff and comprehensive skills development.
2.1 Hons (or non-UK equivalent) in Business Management, Marketing or Commerce. We can also accept a Social Science degree with at least 5 credit bearing modules in Management and/or Marketing at an average grade of pass.
Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing.
We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.
Core courses:
Global Business Environment
Global Consumer Behaviour
Global Perspectives in Marketing Ethics
International Services Marketing
International Strategic Management
Marketing Communications Strategies and Tactics
Marketing Research
Strategic Marketing Management
Optional courses:
Data Science for Marketing Analytics
Digital Marketing Strategy (Specialist)
Export Marketing
International Brand Management
Marketing and Emerging Markets
Retail Marketing
Strategic Marketing Consultancy
A history of securing bright futures. The University of Glasgow established in 1451 is the fourth-oldest university in the English-speaking world, and...
