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MA MA Fashion Communication: Fashion Journalism

  • DeadlineStudy Details: One year full-time (45 weeks)

Masters Degree Description

Over the last three decades, fashion has broadened its influence across the creative industries and many art forms. In parallel, new technologies have transformed how the fashion sector communicates with consumers. With the industry in a state of transition, it's more important than ever to analyse the impact of emergent media and to explore the needs of new consumers.  

MA Fashion Communication at Central Saint Martins embodies these paradigm changes.  

  • Explore the discipline through new digital platforms and media as well as more traditional modes of communication. The course helps you to develop the professional skills to join the next generation of fashion theorists, analysts, writers, journalists, image-makers and visual communicators. We invite you to apply a creative approach to the platforms through which you produce your work and help you to anticipate and respond to fluid, fluctuating global communication channels.   
  • MA Fashion Communication offers three pathways. Fashion Image is for innovative image-makers, while Fashion Histories and Theories offers an academic approach to the study of fashion. Fashion Journalism is aimed primarily at writers and editors. It offers the opportunity to focus on fashion writing for different media and markets. You will explore writing for traditional magazines and newspapers, alongside digital publishing including newsletters, websites, e-commerce and social media.  
  • You will develop a full understanding of social justice, the ideas and practices that explore equity and fairness in society and in the fashion industry specifically. Engaging with the concept of social justice involves challenging deeply embedded structural inequalities arising notably from divisions of race, class, gender, sexuality and ability and actively working to reduce them. 
  • While the majority of time and teaching is concentrated on your pathway study, there are opportunities to work with colleagues from other pathways and courses. This structure reflects the collaborative approach of the fashion industry. Across all pathways, the curriculum focuses on the realities of the modern industry as well as fashion theory, ensuring your work is informed by current knowledge and debates in your specialist area.   

Entry Requirements

We select applicants according to potential and current ability in the following areas:

  • High quality written English
  • Evidence of an original, enquiring mind
  • Excellent research and analytical skills
  • Awareness of different audiences
  • Evidence of genuine interest and engagement with fashion journalism.

What we are looking for

We are looking for students who may have graduated from similar BA courses in Fashion Journalism or Communication, but more typically will have studied humanities subjects at university. The pathway also recognises the benefits of recruiting students who have studied fashion design as undergraduates, which provides them with significant core skills for analysing fashion.

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Fees

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Student Destinations

Students from the Fashion Journalism pathway typically move on to careers in fashion media worldwide, ranging from Vogue (UK, US, China, India) and The Times to Net-a-Porter and a variety of internet startups.

Module Details

MA Fashion Communication is designed to further progress your specialist skills. The course equips you with the skills needed for employment in the fashion communication industry at the highest level. Strong emphasis is placed on personal and professional development. The curriculum is enhanced by the energy that derives from the fusion of students across three pathways; as such, some (shared) units are delivered to all pathways on the course.  

You will interact with students from a wide range of backgrounds and cultures. As part of this, you will be expected to learn and problem-solve from their experience as well as your own. You will be expected to build your own relationships and networks externally to the college with the wider industry, taking advantage of the resources within the Kings Cross Knowledge Quarter and those further afield.  

At an early point in the course, you will interact with students on the MA Fashion course, learning about the design process and developing your collaborative skills.  You will also collaborate with students from the Grad Dip Fashion course and with other Central Saint Martins courses (which may vary from year to year). 

Unit 1: Investigation  

Unit 1 is devised to challenge your assumptions and broaden your thinking. It will encourage you to develop a greater knowledge of your specialist subject, as well as the international aspects of the fashion communication industry. You will also study fashion and its histories within the context of art and design theory and practice. This will deepen your understanding of the impact of the social, economic and cultural role of fashion in society. You will explore the disciplines, rigour, operational aspects and the inter-disciplinary nature of the fashion industry. You will acquire a commercial and market awareness in order to gain an international perspective. This is complemented by first-hand observation of how fashion collections are created and how fashion designers work. A project in this unit gives you the opportunity to work collaboratively with MA Fashion designers as they prepare for their show during London Fashion Week or their course-end exhibition. This mutually beneficial project involves analysis of the designers’ collections and the creation of visual or written content as a creative response to their collections.  

Unit 2: The Collaborative Unit 

Unit 2 runs alongside Unit 1 and provides opportunities for inter- and cross- disciplinary research and practice co-operation with other postgraduate courses at Central Saint Martins. 

You will undertake this college-wide collaborative unit during the Spring term. This unit is designed to offer a robust framework for developing practice across the College in relation to the University’s social purpose ‘to change society through our knowledge and creativity’.  

Unit 3: Specialist Major Project – Planning, Preparation and Negotiated Phase  

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