Masters Compare - Find your perfect masters course.
Masters Compare - Find your perfect masters course.
Study Details: 12 months
The unique structure and scale of the industry ensures fashion is faced with a multitude of complex sustainability challenges. Marketing and communication practices have the potential to play a significant role in promoting sustainable practices within the fashion industry, contributing to a more social, ethical, and environmentally conscious society. By adopting sustainable marketing strategies, fashion brands can encourage consumers to make informed choices, reduce their impact, and foster a more sustainable future for the industry.
The MA Fashion Marketing and Sustainability is a dynamic and forward‐thinking postgraduate program that equips students with the knowledge and skills to develop and implement sustainable marketing strategies for fashion brands. The program is designed to help students explore fashion marketing through a sustainability lens, and equip students with an understanding of the social, ethical, and environmental implications of the fashion industry. Through a focus on current topics within the sustainability umbrella, and through embedding SDGs and PRME principles into the curriculum, student will learn how to develop innovative solutions for creating sustainable marketing and communication solutions.
Throughout the course students will develop a critical understanding of the fashion industry and its impact on society and the environment; gain knowledge of sustainable fashion practices and principles; develop skills in marketing research and consumer behaviour and learn how to create sustainable marketing campaigns for fashion brands.
The course seeks to recruit students from diverse socio- economic and cultural backgrounds and welcomes applications from mature students.
The course team seeks to recruit students who can demonstrate:
Your future employability is central to all our courses and as a student with us you’ll have access to a wealth of resources to prepare you for your future career in the fashion industry. Graduate Futures is our dedicated employability team who will work with you throughout your time with us to get you ready for employment. There are also a variety of opportunities on the course to enhance your employability.
Industry engagement
Our students engage with the industry in a variety of ways throughout the course. We offer a broad range of industry guest lectures delivered by professionals from across the fashion and business sectors. These sessions are integrated into the curriculum as well as offered as extracurricular opportunities, giving you valuable insights into current practices, career pathways, and emerging trends in the field.
Guest speakers vary each year, reflecting the evolving nature of the industry. In the past, we have welcomed experts from leading organisations such as ASOS, Pangaia, Burberry, and the World Business Council for Sustainable Development.
This course will run across three blocks and including shared units in Block 1 and Block 2 and completed with an independent-research unit in Block 3. The final award classification is based upon the Masters Project only.
The units are detailed as follows:
The global fashion industry needs a sustainable transformation. This unit explores how communication and marketing can be powerful tools in this journey. On this unit, you will examine the challenges facing the industry and discover how communication strategies can be used to promote sustainable practices and influence consumer behaviour. You will develop the analytical skills needed to critically evaluate fashion's environmental, social, and ethical impact, and explore creative solutions to resolving sustainability challenges. This unit will provide you with a foundation of knowledge on sustainable fashion from a theoretical as well as an industry perspective.
Fashion is a truly global industry in which political, economic, social, legal, environmental and technological developments are causing the reinvention of traditional business models. Fashion marketeers of the future need to be at the forefront, provoking and inspiring change. This unit allows you to think strategically about markets and marketing activities and understand how fashion marketing strategy works in practice, its influence on its various stakeholders and how it’s situated in the context of the overall strategic direction of a business. The emphasis is on how fashion businesses adapt and change for future success in a globalised and cross-cultural industry. You are expected to develop knowledge and awareness of national, local and global audiences, within the context of different cultures, understanding how this can influence strategic planning and key performance indicators for fashion products and services.
In a dynamic and digitally driven fashion industry, effective communication is the key to success. This unit adopts a customer-centric approach enabling you to identify, evaluate and respond to consumer motivations and emotions elicited by fashion brands. This unit equips you with the theoretical and practical knowledge to formulate and manage communication strategies that resonate with consumers and drive business growth. You will also explore the competitive landscape of the global fashion industry and explore the financial implications of integrated marketing communication strategies.
Start your creative future at University of the Arts London About University of the Arts London (UAL) University of the Arts London (UAL) is hos...
