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Study Details: 12 months
MA Strategic Fashion Marketing has a global reputation for success in launching fashion industry careers. It is a well-established and renowned course with a record of recruiting high calibre students leading to an excellent record of graduate employability.
The course provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. You will develop knowledge and skills in areas such as marketing strategy, business development, brand strategy, consumer insights, digital as well as marketing communications. The course also offers in-depth analysis into innovative and industry specific fields such as luxury, international strategy, sustainability and digital technologies.
The course will challenge you to rethink the status quo of the industry and develop innovative and holistic approaches to problem solving, preparing you to successfully navigate this dynamic industry.
Industry speakers will showcase new thinking and expertise in the sector, providing you with multiple opportunities to network and develop professional skills.
You will have multiple opportunities to connect with industry throughout your studies. This course contains several projects which connect with industry clients, as well as having partnerships with other renowned international schools. Students will be able to benefit from a regular industry speakers to support your development.
We are committed to developing ethical Fashion Business practices. To achieve this and promote awareness, we have embedded UAL’s Principles for Climate, Social and Racial Justice into the course.
The course seeks to recruit students from diverse socio-economic and cultural backgrounds and welcomes applications from mature students.
The course team seeks to recruit students who can demonstrate:
Your future employability is central to all our courses and as a student with us you’ll have access to a wealth of resources to prepare you for your future career in the fashion industry. Graduate Futures is our dedicated employability team who will work with you throughout your time with us to get you ready for employment. There are also a variety of opportunities on the course to enhance your employability.
Industry engagement
Throughout the course, students connect with the fashion industry in a variety of meaningful ways. We host an extensive programme of guest lectures featuring professionals from across the sector. These sessions are woven into the curriculum and are also offered as extracurricular opportunities, giving you access to cutting-edge insights on current practices, career pathways, and emerging trends.
The line-up of speakers evolves each year, reflecting the dynamic nature of the industry. In the past, we have welcomed experts from leading organisations such as PVH, Adidas, Burberry, and Kering.
This course will run across three blocks and include shared units in Block 1 and Block 2 and completed with an independent-research unit in Block 3, which is the award bearing unit.
The units are detailed as follows:
Fashion is a truly global industry in which political, economic, social, legal, environmental and technological developments are causing the reinvention of traditional business models. Fashion marketeers of the future need to be at the forefront, provoking and inspiring change. This unit allows you to think strategically about markets and marketing activities and understand how fashion marketing strategy works in practice, its influence on its various stakeholders and how it’s situated in the context of the overall strategic direction of a business. The emphasis is on how fashion businesses adapt and change for future success in a globalised and cross-cultural industry. You are expected to develop knowledge and awareness of national, local and global audiences, within the context of different cultures, understanding how this can influence strategic planning and key performance indicators for fashion products and services.
Brands have become the central focus not only within marketing activity but throughout society, from a personal level to a global scale. Through our interconnected, fast-paced world, many scholars argue that we should no longer prioritise a product or service but instead create meaningful brands that transcend boarders, industries, and generations. Utilising a range of theories, you will explore all aspects of fashion brand management, from brand creation to strategies for growth, survival and sustainability and ethics, from a local and global perspective. You will evaluate the customer journey and how brands create value and experience for customers.
In a dynamic and digitally driven fashion industry, effective communication is the key to success. This unit adopts a customer-centric approach enabling you to identify, evaluate and respond to consumer motivations and emotions elicited by fashion brands. This unit equips you with the theoretical and practical knowledge to formulate and manage communication strategies that resonate with consumers and drive business growth. You will also explore the competitive landscape of the global fashion industry and explore the financial implications of integrated marketing communication strategies.
Students will have the opportunity to participate in an elective unit as part of this course. This is an opportunity for students to collaborate with students from other courses within the college.
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