• DeadlineStudy Details: MSc 1 year full-time

Masters Degree Description

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers.

This course is for graduates with business, management or marketing experience looking for a career in marketing.

We designed this course with input from marketing industry leaders from a range of organisations. This means you’ll develop the skills employers are looking for. Our industry links and the real-world focus of this course will help you develop the practical knowledge and skills you’ll need in a marketing career.

To prepare you for a marketing career, you will learn about the three core elements of modern marketing:

  • marketing to consumers and other important stakeholders
  • market research and analytics
  • marketing and its role in society

Highly-ranked

We're ranked:

  • Top 50 in the world and UK top 10 for our MSc in Marketing in the QS Business Masters rankings 2026
  • 1st in the UK for Marketing in the Complete University Guide 2026 for our BSc Management with Marketing

Entry Requirements

To apply for this course, you should have an undergraduate degree equivalent to 2:2 to 2:1 or above depending on the institution attended.

Your degree can be in any discipline but must include an appropriate level of business/management and marketing related experience. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

We have a number of scholarship schemes available with a range of eligibility

Student Destinations

We combine the latest research with many opportunities to apply it. This will help you stand out from the crowd. You'll develop key professional skills and work with our partner organisations on optional projects from day one.

Our graduates have a great employment record. Most go on to careers in a range of areas, start their own business or begin a PhD

Graduate career data

95% of our 2024 graduates were employed six months after completing their degree.

Module Details

Year 1

Semester 1

Compulsory units

  • Applied marketing research
  • Consumer behaviour
  • Contemporary brandscapes
  • Integrated marketing management
  • Responsible marketing

Semester 2

You will choose 10 credits of optional units.

Compulsory units

  • Digital marketing society
  • Integrated marketing management - Continued
  • Marketing communications - strategy and practice

Optional units

  • Analysing grand challenges in business and society
  • Defining your career goals
  • Entrepreneurship and innovation
  • Equality, diversity and inclusion at work
  • Luxury brand management
  • Management consulting
  • Managing retail supply chain relationships
  • Managing strategic partnerships
  • Marketing analytics
  • Marketing in a service economy
  • New product development
  • Project management
  • Sensory experience design

Summer

You will have the flexibility to choose one of four options.

Optional units

  • Dissertation
  • Entrepreneurial project
  • Practice track

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