Masters Compare - Find your perfect masters course.
Masters Compare - Find your perfect masters course.
Study Details: 12 months full-time
Our Masters of Marketing programme covers core marketing theory and practice relating to strategy, consumers, research and sustainability. This provides a basis for more specialised study tailored to your future career and skills development.
Key features of the course include:
a teaching team with demonstrated research excellence spanning a wide variety of marketing disciplines
experiential learning via case studies and high-calibre industry collaborations and speakers
capstone projects with the opportunity to lead a theory-based or practice-based research project
skills-based teaching focused on transferable skills and employability prospects
Our marketing postgraduate students are truly international with representations from all parts of the globe which further enhances your learning experience.
Minimum second-class Honours degree, or overseas equivalent, in a non-marketing discipline. A Business degree may be considered, provided it does not contain significant marketing components.
As an MSc Marketing student you will have access to a dedicated careers specialist, employability seminars, interview support and CV compilation. The Department works closely with the University Careers Service to ensure the programme is taught with an employer’s perspective in mind. Classes provide students with hard and soft skills to succeed at Strathclyde and progress into the job market.
The Department of Marketing’s collaboration and engagement with industry provides students with the opportunity to build networks and engage with potential employers. Our practice-based Marketing Works Live Project has been showcased as an effective post-study pathway for international students by the All-Party Parliamentary Group’s International Student Report.
Core modules:
Strategic Marketing Management
Consumer Behaviour
Marketing Research in a Digital Age
Brand Management & Strategy
Social Responsibility & Sustainability
Key Skills
Optional modules:
Artificial Intelligence in Marketing
B2B Key Account Management
Contemporary Consumers
Destination Marketing Management
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
International Services Marketing
Managing Tourism Resources
Retail Marketing Management
The place of useful learning The University of Strathclyde is a leading international technological university located in the heart of Glasgow – one ...
