Our Masters of Marketing programme covers core marketing theory and practice relating to strategy, consumers, research and sustainability. This provides a basis for more specialised study tailored to your future career and skills development.
Key features of the course include:
a teaching team with demonstrated research excellence spanning a wide variety of marketing disciplines
experiential learning via case studies and high-calibre industry collaborations and speakers
capstone projects with the opportunity to lead a theory-based or practice-based research project
skills-based teaching focused on transferable skills and employability prospects
Our marketing postgraduate students are truly international with representations from all parts of the globe which further enhances your learning experience.
Minimum second-class Honours degree, or overseas equivalent, in a non-marketing discipline. A Business degree may be considered, provided it does not contain significant marketing components.
For information on fees and funding, please visit our website
Core modules:
Strategic Marketing Management
Consumer Behaviour
Marketing Research in a Digital Age
Retail Marketing Management
Key Skills
Brand Management & Strategy
Social Responsibility & Sustainability
Destination Marketing Management
Artificial Intelligence in Marketing
Integrated Marketing Communications
Dissertation
Marketing Works (Industry Project)
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