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Study Details: CIM Certificate Part-time 1 year
The CIM Certificate in Professional Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.
The syllabus reflects the changing issues and practices within marketing, and employers' views of marketing in today's business environment. The qualification is ideal for junior marketers, those working in marketing support roles (such as personal assistants), or if marketing plays some part in your current job description. the course can also benefit individuals in more senior roles particularly from small and medium sized enterprises where marketing is only part of the role.
This qualification is the equivalent to the first year of a foundation degree. This means you will need to meet at least one of the following criteria:
If you have studied a Marketing, Advertising, PR or equivalent based undergraduate or Postgraduate degree it may be that you can gain a module exemption for one of more of the modules at this level and therefore only have to complete the remaining module(s) to gain the qualification. For further information on this you should contact the Chartered Institute of Marketing directly to discuss this.
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This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only a part of what they do.
The qualification provides a practical insight into the principles and application of marketing at a tactical level and aims to advance marketing knowledge and accelerate career progression.
Typical profiles of people who might take this qualification could include:
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