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  • DeadlineStudy Details:

    MSc Full-time 1 year, Part-time up to 4 years

Masters Degree Description

Build your skills and confidence in the analytics and decision-making side of sport on our MSc Sport Analytics and Technologies, taught by Loughborough London’s leading academics and industry experts.

How can sports organisations use large data sets from sports performance, digital media and over-the-top streaming to make more informed business decisions? How can organisations harness new media to get the best insights – and what are the best ways to communicate those insights to non-technical stakeholders to get their buy-in?

On this master’s, you’ll gain hands-on experience of everything to do with analytics in the context of new technologies, with a particular emphasis on sector-specific dynamics and challenges. If you want to play your part in data-driven decision making across the business of sport, this is the programme for you.

Entry Requirements

A 2:1 honours degree (with a minimum of 60% in final year), or equivalent international qualification, in  wide range of disciplines.

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Fees

For fees and funding options, please visit website to find out more.

Student Destinations

The sport industry is highly competitive and evolving rapidly as technologies evolve. This master’s will put you at the forefront of the analytics side of the business, with the skills and know-how to help organisations embrace data insights as a valuable tool for growth.

You’ll graduate ready for analytics-related roles across the sport industry, or on the sports side of digital and broadcast media.

Graduates of this course have taken their skills into wide-ranging roles including:

  • Account manager
  • Performance marketing manager
  • Research analyst
  • Social media manager

Some of the employers they’re now working with include:

  • Chelsea Football Club
  • Sky Betting & Gaming
  • HTC Global Services
  • CSM Sport & Entertainment

Source: Graduate Outcomes Survey, 2018-2020 graduates, 15 months post-graduation.

Module Details

Semester 1

Compulsory modules

  • Sustainability and Leadership in Sport Organisations (15 credits)
  • An Introduction to Sport Analytics (15 credits)
  • Sport Business Statistics and Analytics (15 credits)
  • Digital Storytelling for Sports (15 credits)
  • Grand Challenges (15 credits)

Semester 2

Compulsory modules

  • Collaborative Project (15 credits)
  • Research and Insight in the Sport Industry (15 credits)
  • New Media and Analytics for Sport Business (15 credits)
  • Dissertation (60 credits)

Optional modules

Choose one of:

  • Data Analytics Tools in Digital Economy (15 credits)
  • Sport Integrity (15 credits)
  • Sport Public Relations and Communication (15 credits)

Summer

Compulsory modules

  • Dissertation (60 credits)

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