Masters Compare - Find your perfect masters course.
Masters Compare - Find your perfect masters course.
Study Details: 12 months full-time
Our Tourism Marketing Masters covers core marketing theory and concepts relating to strategy, consumers, branding, research and sustainability, alongside more focused study relating to destinations, services and tourism resources.
Key features of the course include:
a teaching team with extensive research and knowledge exchange experience in tourism, as well as wider marketing disciplines
experiential learning via case studies and high-calibre industry collaborations and speakers
capstone projects with the opportunity to lead a theory-based or practice-based research project
teaching focused on transferable skills and employability prospects informed by leading tourism organisations worldwide
Our MSc Tourism Marketing Management students come from all parts of the world, which lends itself well to the international field of tourism. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives in the classroom.
Minimum second-class Honours degree, or overseas equivalent (view the entry requirements for your country) in any subject.
As an MSc Tourism Marketing Management student, you'll have access to a dedicated careers specialist, employability seminars, interview support and CV compilation. The Department works closely with the University Careers Service to ensure the programme is taught with an employer’s perspective in mind. Tourism Marketing Management classes adopt a skills-based learning approach intended to provide you with the knowledge and skills demanded by leading organisations worldwide.
The Department of Marketing’s collaboration and engagement with industry provides you with the opportunity to build networks and engage with potential employers. Our Tourism Marketing research cluster has extensive Knowledge Exchange activities, especially related to Scottish tourism, leading to collaborations with organisations including the West Highland Way and the Loch Lomond and Trossachs Trust.
Core modules:
Strategic Marketing Management
Consumer Behaviour
Marketing Research in a Digital Age
Brand Management & Strategy
Social Responsibility & Sustainability
Destination Marketing Management
Managing Tourism Resources
International Services Marketing
Key skills
Optional modules:
Artificial Intelligence in Marketing
B2B Key Account Management
Contemporary Consumers
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Retail Marketing Management
The place of useful learning The University of Strathclyde is a leading international technological university located in the heart of Glasgow – one ...
Mon 16 Mar 2026