BCU’s Design Management alumna shines at Paris Fashion Week

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MA Design Management alumna Grasheli Kusuma Andhini recently had her work featured on the catwalk as part of Paris Fashion Week.

The Fashion Division show was created by Wulan S. Haryono to give exposure to young and upcoming designers from Indonesia – the collections were selected for the uniqueness of the designs and quality of the garments.

Paris Fashion Week is held in multiple venues across the capital and is considered an integral event in the fashion calendar, seen by millions across the world.

“It all started with an introduction to the organisers of an independent Paris Fashion Show”, Grasheli said. “I applied and had to go through a number of selection stages to have my collection included. This included the designs, fabrics, sewing and the quality of the fit.”

“It was a nerve wracking moment just before the model went out on the runway. More than anything, I was extremely happy and grateful. It was just a dream come true that my collection was on the runway, especially as it was my first international show.”

Reflecting on the Master’s in Design Management, Grasheli explained how the course at Birmingham City University made a significant impact on her career:

“Coming from a creative discipline with little knowledge of the business side, Design Management was the perfect course. It gives creative people an insight into industry, allowing them to learn about processes and procedures. This course facilitates the exploration of business in creative industries.”

It doesn’t stop here though for Grasheli: “I’m planning to expand the business, reaching bigger markets and keep on offering new innovative designs periodically.”

Find out more about our MA Design Management and other related courses