With companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. With this MSc you will learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.

Key features

  • This programme is designed to keep you at the forefront of modern marketing practices. It equips you with an advanced knowledge of digital marketing strategy and planning to build core competence and deep specialisation
  • Build the skills to bridge the gap between theoretical knowledge and its practical application in business situations with hands-on experience through practical workshops and real-world projects working alongside industry professionals on genuine digital marketing campaigns.
  • Work with real projects, real firms, real challenges, real skills and competencies and build your skills ready to succeed in this increasingly competitive sector.
  • The programme comprises an intensive series of stimulating lectures, energetic seminars and small group work which can take you anywhere in the world.
  • This programme is accredited by the Institute of Data and Marketing (IDM). Students who pass the Digital Marketing module will be exempted from two parts of the IDM’s Certificate in Digital Marketing. To fully qualify for the honorific Cert DigM, students must sit an additional external IDM exam which can be taken at the University of Plymouth.

Find out more about your eligibility for a postgraduate loan or scholarship

You may now be eligible for a government loan of over £11,000 to help towards the cost of your masters degree.

Find out more about your eligibility for a postgraduate loan

Find out more about the postgraduate international scholarships.

Alumni loyalty reward for postgraduate study

  • a 20% discount on home/EU tuition fees
  • or a £2,000 discount on international tuition fees.

For further details, and contact information, please review our alumni discount policy.

For more information about fees and funding please visit www.plymouth.ac.uk/money.

Entry requirements

A good honours degree, first or second class, or equivalent, in any discipline.

Careers

Graduates enter a workplace in which digital marketing graduates are highly sought after. Opportunities exist within multinationals (for example Google, Amazon and Facebook), small businesses, the public sector and not-for-profit organisations/charities.

View the full course description including details of how to apply here

Initial enquiries should be made to the Programme Leader, Dr Hanne Knight ([email protected]).

Postgraduate open evening

Our Postgraduate Open Evenings are designed to help you find out about the range of postgraduate and professional development opportunities. Both academic and professional support staff from the University will be available to answer your questions and give you advice, guidance and information about our programmes.

Find out more about our next Postgraduate Open Evening

Funding Information

Funding applies to:

UK, EU and International applicants.

Please see our website for how to apply:
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