MSc Market Research and Analytics

Do you have a background in marketing, or an interest in joining a rapidly developing area of marketing and business? Open to graduates from any discipline, or professionals looking to pursue a niche area of marketing, this course will give you the best knowledge and skills in order to make your mark and succeed in your future career.

During the course your core modules will teach you the basics in marketing communications and business to business marketing. You’ll then have the opportunity to study bespoke modules that will expand your knowledge in a rapidly growing area. These will include market research and analytics, decision making and data visualisation and digital measurement and evaluation.

A key feature of our course is the live client brief module, here you’ll have the opportunity to interact with a business and solve a real-life problem with the knowledge you’ve acquired on the course. In addition to this you’ll study the marketing professional module that will support your career ambitions through engaging with subject-specific career enrichment activities, enabling you to be career-ready by the time you finish your studies.