MSc Marketing is aimed at providing a comprehensive understanding of marketing in the 21st century. It is both global and strategic in outlook, helping you understand the complex and dynamic world of marketing. You learn how to reconcile operational, tactical and strategic approaches with a deep awareness of the impact that the digital world is having on how we consider marketing. Key areas include responsible leadership, digital business acumen, and equality, diversity, and inclusivity (EDI). Classroom learning is integrated with real-world application through projects with leading employers, guided by our experienced faculty.
2.2 honours degree or equivalent in a related subject area
For fees and funding options, please visit website to find out more.
On successful completion, this course opens up a world of career opportunities in the public, private and not-for-profit sectors from large global organisations to small and medium enterprises nationally and locally. You may also wish to work freelance or set up your own agency.
You will have the skills to follow a career in brand management; advertising; sales; account management; media management; media buying; marketing research; or public relations.
You will also be well prepared for further academic study at MPhil or PhD level.
Strategy
Brand Management
Capstone
Marketing in the Digital Era
Consumer Behaviour
Postgraduate study opportunities at University of Bedfordshire The University of Bedfordshire is a modern university with a vibrant and cosmopolitan s...