• DeadlineStudy Details: 1 Year

Masters Degree Description

MSc Marketing is aimed at providing a comprehensive understanding of marketing in the 21st century. It is both global and strategic in outlook, helping you understand the complex and dynamic world of marketing. You learn how to reconcile operational, tactical and strategic approaches with a deep awareness of the impact that the digital world is having on how we consider marketing. Key areas include responsible leadership, digital business acumen, and equality, diversity, and inclusivity (EDI). Classroom learning is integrated with real-world application through projects with leading employers, guided by our experienced faculty.

Entry Requirements

2.2 honours degree or equivalent in a related subject area

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

There are numerous sources of funding available for postgraduate students, both from external sources such as the Government and from the University.

Student Destinations

On successful completion, this course opens up a world of career opportunities in the public, private and not-for-profit sectors from large global organisations to small and medium enterprises nationally and locally. You may also wish to work freelance or set up your own agency.

You will have the skills to follow a career in brand management; advertising; sales; account management; media management; media buying; marketing research; or public relations.

You will also be well prepared for further academic study at MPhil or PhD level.

Module Details

Strategy
Brand Management
Capstone
Marketing in the Digital Era
Consumer Behaviour

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