Digital Marketing MSc
From online behavioural and SMS marketing to in-game and app-based advertising, digital marketing has revolutionised the way advertisers sell and consumers buy. As the established major players and ambitious start-ups continue to develop and expand, a digital skills gap has appeared, both in the UK and internationally. This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.
Why choose this course?
- Explore the innovative creative concepts that are driving the latest global digital success stories
- Our practice-based approach enables you to understand and develop competitive marketing strategies from a real-world business perspective
Careers
Employability is at the heart of what we do. We strive to help you develop a creative mindset and give you the confidence to lead. You work on real projects with local businesses, providing you with real-life experience and helping you to adopt a problem-solving approach to learning.
You will have the skills to follow career opportunities in:
- digital marketing
- mobile marketing
- digital account management
- search and social media
- web content management
- digital creative development
- marketing communications
- marketing
Why study Business at Beds?
- You’ll benefit from our excellent facilities including modern, comfortable classroom spaces and our Reuters Finance Room.
- Our approach to business education is global, with a nuanced understanding of international practice embedded in our curriculum. You benefit from our international academic team as well as our world-wide network of partners.
- We believe in research-driven innovation. So our Business and Management Research Institute (BMRI) is committed to research into real-world industry issues, keeping you at the cutting edge of trends and practice.
- Want a bit of the big-city buzz at an affordable cost? Well, London is just a short train journey from Luton and Bedford. Our Luton campus is also conveniently located close to Luton Airport, where you can take advantage of cheap international flights to many destinations in Europe and beyond!