Marketing - PhD

Staff research interests in this department cuts across four main domains including, marketing strategy and performance; product development and innovation; buyer behaviour; and the management of supply (value) chains and market delivery systems.

Projects cover a wide range of themes ranging from the marketing department’s influence on organisational performance, determinants of marketing innovation, brand and product development success, and pricing, advertising and distribution effectiveness, to marketing information/decision-support systems utilisation, value co-creation by open innovation, and consumer evaluation and processing of product communications.

The department has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice. Ongoing and future projects will continue to extend its sectoral foci to emerging market economies, high-technology and new (social and digital) media environments. In addition, the group’s empirical and policy-oriented work is supported by the strong links with industry and an international network of research partners.

Funding your studies
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Our expert teaching staff are leading researchers at the very forefront of their fields who use innovative teaching methods to provide you with high level supervision for your research project. Their guidance, combined with extensive facilities and support staff ensures you will get the most from your study.
Research
Kent is a leading research university, meaning that you will be informed about new discussions and developments by the people making them. This means your work will have real potential to make a difference.

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