Enhance your understanding of the business and policy aspects of the fast-evolving sports industry. You’ll explore private, public and voluntary organisations.

This course has been co-developed by our Department for Health and the School of Management, with a strong influence from industry partners from both. This gives you a mix of Bath’s sporting and business expertise, delivered with a real-world focus.

You'll cover the diverse theories and methods relevant to the sports industry. This will develop your ability to assess sports and exercise services and events, and respond to the challenges of this rapidly evolving industry.

Alongside this, you’ll study core management concepts and practices, with a focus on the types of business involved in sport and exercise provision.

You’ll cover key topics such as:

• marketing and promotions
• sponsorshi
• entrepreneurship and innovation
• leadership
• organisational culture
• athlete management
• policy and development
• research design and analysis

World-leading expertise in sport and management

Bath placed in the top 15 in the world for Sports-Related Subjects and in the top 100 in the world for Business and Management Studies in the QS World University Rankings by Subject 2026.

This means that you'll be studying at a world-renowned university, learning from experts in sports policy and management, whose contemporary research directly informs what they'll teach you.

You'll also benefit from the wider knowledge and experience of other members of staff in our Department for Health and School of Management teams.

Consultancy projects

The consultancy project is an alternative to a dissertation. It’s your chance to work on a project with an external organisation, using the skills and knowledge you’ll gain during your studies.

As part of a group, you’ll conduct appropriate research, analyse data (if necessary) and share your solution as a written report and presentation.

You will benefit from our well-established business connections across the sports industry, both in the UK and overseas.

Students have previously completed their projects with:

• Aurora For Training and Development
• Bath Rugby Club
• Bristol City Football Club
• iWorkinSport
• Juventus Academy, Shanghai, China
• Kinetic Foundation
• Nike (China)
• The Player Care
• Rugby Players Association (RPA)
• S.L. Benfica
• SportWorks
• UK Sport

Gain important career skills

The course is designed for both recent graduates of sport or management undergraduate degrees, as well as current practitioners working within the sport, exercise or health sectors.

You’ll develop professional practical skills suited to current careers in the sports management industry, as well as key transferable skills relevant to other career paths and further study.

Graduate prospects

This course will prepare you for a variety of roles across the private, public, and voluntary sectors, such as:

• sport development officer
• sport administrator
• sport agent
• sport marketer
• event manager
• sport consultancy
• sport entrepreneurship
• outdoor activities or education manager

Get a taste of our courses before you apply

We hold a variety of in-person and virtual open days throughout the year. Come along and speak to our academics, current students and alumni to find out which course is right for you.

Sign up for a Postgraduate event

Scholarships and bursaries

You could be considered for a bursary or scholarship to help you study at Bath.

Find out more and apply