MSc/PGDip/PGCert Marketing (Online)

Develop marketing skills that turn insights into growth

The online Marketing MSc/PGDip/PGCert at Goldsmiths is designed to equip ambitious marketing professionals with the advanced knowledge, strategic thinking, and leadership capabilities needed to succeed in today's rapidly evolving marketplace. Combining marketing theory with applied learning, the programme explores how organisations use insight, creativity, and innovation to understand consumers, shape customer experiences, and drive business growth.

You’ll develop a strong understanding of consumer behaviour, marketing psychology, customer journeys, digital marketing, branding, and omnichannel marketing strategy. The programme also examines how emerging technologies, including artificial intelligence, are transforming customer experience and marketing practice.

Take a bold and forward-thinking approach at the School of Creative Management. Our MSc curriculum combines contemporary marketing practices with Goldsmith’s distinctive culture of creativity and critical thinking, preparing you to navigate the rapidly evolving industry environment.

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Outcomes

Learn to

• Interpret consumer insight, so you can develop marketing strategies that respond to changing customer needs
• Evaluate markets and opportunities, so you can create evidence-based campaigns that deliver measurable business impact
• Integrate branding, customer experience, and digital marketing, so you can build stronger relationships between organisations and their customers
• Apply research and analytical techniques, so you can make informed marketing decisions with confidence
• Lead marketing projects and collaborate with stakeholders, so you can influence organisational strategy and drive change
• Communicate marketing recommendations effectively, so you can present ideas with clarity and credibility
• Evaluate emerging technologies and AI, so you can adapt marketing strategies for an evolving digital landscape

Programme Structure

The online Marketing MSc/PGDip/PGCert at Goldsmiths combines consumer insight, marketing strategy, customer experience, and leadership development to prepare you for the next stage of your marketing career. In this flexible programme, students can take breaks when needed and choose the exit pathway that best suits them:

• Full Masters (180 credits), 24 months
• Postgraduate Diploma (120 credits), 15 months
• Postgraduate Certificate (60 credits), 8 months

Fit your studies around your life, with four enrolment intakes per year. Start in March, June, August, or October 2027.

Fees

The estimated total cost of this programme is £12,000 GBP for the full MSc. You can pay in full or in instalments (9 modules at £1,150 each and £1,650 for the dissertation). All costs are listed to help you make an informed decision.

Programme fees are reviewed annually and are subject to change each academic year. The fees listed above are for the academic year 2026-27.

We are excited to be offering discounts. Please contact us to learn more.

Student Destinations