Masters Compare - Find your perfect masters course.
Masters Compare - Find your perfect masters course.
Study Details: MSc 1 year full-time
Our digital world is shaped by marketing, and marketing in turn adapts to the digital environment it operates in. On this course you will explore why marketing is at the forefront of our mediated world and how we can use this to communicate, manage and understand how consumers behave.
In a crowded global digital marketplace, understanding digital techniques and how marketing, media and data analysis works is more crucial than ever, and are key skills today’s employers look for.
On this course you will explore the foundational principles of marketing, marketing insights, analysis and research processes, complementing this with digital research methods and embedding this within a framework of wider context and understanding, from digital media as a persuasive tool, to its role in marketing and advertising in our everyday lives.
A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.
For fees and funding options, please visit website to find out more.
There are a number of possible sources of funding: loans and grants, bursaries and scholarships.
Students enrolled on this course will develop and build on a solid foundation of knowledge to become confident critical thinkers and members of the digital media and marketing community.
Through groupwork, presentations and authentic assessment as well as traditional and professional assessment activities, students will develop skills across communication, management and planning needed in post-study employment.
Typically, students from the School go on to a range of different trajectories after completion. The school embeds employability opportunities through a range of activities: from external speakers to micro internships, and modules led by industry connections and developments.
Plus Dissertation (Digital Marketing)
Why choose Leicester for postgraduate study? The University of Leicester is recognised globally for world-class research and high-quality teaching, w...
