Become a stand-out digital strategist – study MSc AI for Digital Business

Step into the future of business with this cutting-edge course designed to equip you with the knowledge, skills and confidence to lead digital transformation through the power of artificial intelligence.  

Whether you're coming from a business, technology or creative background, you’ll gain the tools to bridge the gap between AI innovation and strategic business leadership. You don’t need advanced technical skills to get started, just a curiosity for digital technologies and a passion for driving change.  

We’ll explore how AI can solve real-world problems, enhance operations and support sustainability goals. With a future-focused curriculum, industry-standard tools and hands-on learning, this course empowers you to become a change-maker in the digital economy.  

You’ll join a vibrant learning community in the heart of Manchester and graduate ready to thrive in a world where digital intelligence and business strategy go hand in hand. 

Visit our website for additional course information, such as module descriptions and entry requirements.

Key features

• Open to all backgrounds – You don’t need advanced coding or technical skills to start this course. If you’re ready to lead in a digital future and want to harness AI for strategic business advantage, this course gives you a clear path.
• Real AI tools and technologies – You’ll master cutting-edge platforms and tools like Power BI, SQL and machine learning frameworks used in the industry today. From data visualisation to predictive analytics, you’ll learn by doing so that you can apply AI confidently.
• Lead digital change with confidence – You’ll build essential leadership skills for managing AI projects and diverse, global teams. You’ll also learn how to inspire innovation in fast-moving digital environments.
• Shape a sustainable and ethical future – AI can, and should, be used responsibly. This course places ethics and sustainability at its core, showing you how to design AI systems that are fair, 
• Tailor your learning – You’ll design and deliver an independent research project on a topic that matters to you, allowing you to dive deep into a specific challenge or opportunity in AI and digital business. This is your chance to stand out and showcase your expertise.
• Global, future-ready skills – This course equips you with in-demand skills for the international job market, from digital transformation to data analytics and machine learning. You’ll be ready for high-impact roles in any industry.

Career destinations

You’ll graduate with a highly sought-after skill set that combines AI knowledge with strategic business thinking. You’ll be well-prepared for roles like:  

• Digital Business Transformation Manager
• Business Analyst
• AI Strategist
• Technology Project Manager

You may even choose to launch your own digital venture. With businesses across the globe urgently seeking professionals who can lead AI-driven innovation, your expertise will place you in high demand.

This course doesn’t just prepare you for your next job; it equips you to shape the future of work. You’ll understand how to apply AI ethically, lead diverse teams and develop data-driven strategies that support sustainability and long-term business growth. As AI continues to transform the global economy, your ability to connect digital intelligence with impactful leadership will give you a lasting competitive edge in any sector, from finance and retail to technology, logistics and beyond.

How to apply

To apply for September 2026, visit the course page on the website and follow the instructions outlined in the ‘How to apply’ section.

Funding options

• 20% alumni discount
•  £5,000 Business School International Postgraduate Scholarship

To find out more about fees and funding, visit our website.

Need more information?

·         Register your interest to receive information about postgraduate study

·         Attend a postgraduate open day

·         Attend a postgraduate or subject webinar

·         Follow the Business School on social media